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Research
Beginner
30 min
2 tools

Research Competitors in 30 Minutes

Quickly analyze competitor positioning, messaging, and feature angles with AI.

View Recommended Tools

Who This Workflow Is For

Best for

  • • Founders
  • • Marketers
  • • PMs

Not ideal for

  • • Formal due diligence that needs full data validation

What You Need

Required inputs

  • • Competitor URLs
  • • Your product angle
  • • Research objective

Outputs

  • • Competitor summary
  • • Positioning table
  • • Messaging gaps

Step-by-Step Workflow

1

Define what to compare

Keep the research focused.

Decide whether you are comparing positioning, features, pricing, or messaging.

Recommended tools: ChatGPT
2

Collect visible competitor signals

Capture enough public data for a fast judgment.

Review homepages, pricing pages, headlines, and key feature blocks.

Recommended tools: Perplexity
3

Summarize positioning and gaps

Turn raw notes into decisions.

Group competitors by angle and identify where your product can be clearer or different.

Recommended tools: ChatGPT

Prompt Pack

Competitor analysis prompt
Compare these competitors on positioning, audience, messaging, pricing, and product strengths: [LIST]. Output a concise table plus 3 differentiation suggestions.

Variations

Messaging-only version
Focus only on homepage copy, headlines, and CTA patterns.

FAQ

Is 30 minutes enough?

Enough for directional decisions, not enough for formal market research.