Visa has launched a cutting-edge security protocol aimed at addressing the challenge faced by merchants in distinguishing between legitimate AI shopping assistants and harmful bots on their platforms. This innovative framework, known as the Trusted Agent Protocol, is set to revolutionize artificial intelligence-powered commerce by providing a solution to the growing threat of malicious activities. With the rise of AI technology in the shopping landscape, Visa's initiative will enable retailers to enhance their defenses against cyber threats and ensure a secure and seamless shopping experience for consumers. By introducing this advanced security measure, Visa is paving the way for a more secure and trustworthy environment for merchants to operate in the burgeoning AI-driven e-commerce sector.