Visa has launched a new security framework aimed at addressing security concerns in AI-powered shopping. This framework aims to help merchants differentiate between legitimate AI shopping assistants and harmful bots that disrupt their online platforms. The new protocol, named Trusted Agent Protocol, provides a solution to the challenge of distinguishing between genuine and malicious AI interactions. By implementing this protocol, merchants can enhance the security of their online transactions and protect their businesses from fraudulent activities. Visa's initiative comes as a response to the increasing adoption of AI technology in e-commerce and the rising threat of bot attacks. This development demonstrates Visa's commitment to ensuring a secure and reliable shopping experience for both merchants and consumers in the evolving digital landscape.