Visa has launched a cutting-edge security protocol aimed at tackling the challenge faced by retailers in distinguishing between genuine AI shopping assistants and malicious bots. The new framework, known as the Trusted Agent Protocol, provides a solution to the growing issue of fraudulent activities in artificial intelligence-driven commerce. This innovative approach by Visa promises to enhance the security measures for merchants, enabling them to better protect their websites from malicious attacks. By implementing this new protocol, retailers can safeguard their online platforms and ensure a safer shopping experience for consumers. Visa's initiative underscores the importance of combating fraudulent activities in the evolving landscape of AI-powered transactions, offering a significant step forward in fortifying the security of digital commerce.