Visa has launched a new security framework, the Trusted Agent Protocol, to combat the rise of malicious bots in AI-driven online shopping. This innovative solution aims to help merchants differentiate between legitimate AI shopping assistants and harmful bots that disrupt their websites. The protocol provides a secure way for retailers to verify the authenticity of AI transactions, ensuring a safer and more reliable shopping experience for both businesses and consumers. With the rapid growth of AI technology in e-commerce, this initiative by Visa is a significant step towards enhancing cybersecurity and trust in online transactions. By implementing this protocol, merchants can mitigate the risks associated with fraudulent activities and better protect their online platforms from malicious attacks.