The Rise of Interactive AI Toys: A New Trend from China to the US

2025-10-07 · MIT Tech Review AI · Original

The world of children's toys is undergoing a transformation as AI technology makes its way into playtime. No longer limited to merely being cute companions, stuffed animals and dolls are now equipped with advanced chatbots and voice assistants, allowing them to engage with kids in a whole new way. This innovative trend has gained significant traction in China, where a recent report from the Shenzhen Toy Industry Association and JD.com highlights a surge in demand for interactive toys. As these smart toys become increasingly popular, American retailers are starting to embrace the craze, bringing AI-enhanced playthings to shelves across the United States. Parents are excited about the potential for these toys to foster creativity and learning, sparking conversations and imaginative play. With the ability to respond to children's questions and even tell stories, these AI companions are set to redefine the way kids play. As the market for intelligent toys continues to grow, it's clear that the future of play is not just about toys that sit quietly on shelves, but rather those that engage and interact with young minds.