The Future of AI Commerce: The Showdown Between Google, OpenAI, and Visa

2025-10-16 · VentureBeat AI · Original

The landscape of AI-driven commerce is rapidly evolving, especially following Walmart's recent partnership with OpenAI to incorporate ChatGPT for shopping assistance. This collaboration raises an important question: How swiftly can OpenAI enable AI agents to autonomously handle purchases? As competition intensifies among tech giants like Google, OpenAI, and Visa, a significant challenge looms—ensuring secure transactions through AI agents. With chat platforms increasingly stepping in to replace traditional web browsers, the need for reliable and safe purchasing protocols is paramount. The successful integration of AI in commerce could revolutionize how consumers shop, but overcoming the hurdles of transaction security and agent reliability is crucial. As these companies race to refine their protocols, the future of AI in retail hangs in the balance, promising a new era of convenience and efficiency in online shopping.