Strella Secures $14M in Funding as Amazon and Chobani Leverage AI for Customer Insights

2025-10-16 · VentureBeat AI · Original

In an exciting development for the tech and food industries, Strella, an innovative startup specializing in AI-driven customer research, has successfully closed a $14 million Series A funding round. The announcement, made on Thursday, marks a significant milestone just a year after the company stepped out of stealth mode. Bessemer Venture Partners led the funding, with notable contributions from Decibel Partners and Bain Future Back Ventures. This fresh capital will enable Strella to enhance its AI platform, which has already attracted major players like Amazon and Chobani for conducting customer interviews. By harnessing cutting-edge technology, Strella aims to transform the way businesses gather and analyze consumer insights, paving the way for more effective marketing strategies. With the growing demand for data-driven decision-making, Strella’s innovative approach positions it as a key player in the evolving landscape of customer research. As the company gears up for expansion, it promises to deliver even more valuable tools for businesses looking to connect with their customers.