In an exciting development for customer research, Strella, a promising startup that recently emerged from stealth mode, has successfully secured $14 million in Series A funding. The announcement was made on Thursday, with the investment round spearheaded by Bessemer Venture Partners, alongside contributions from Decibel Partners and Bain Future Back Ventures. This funding will enable Strella to enhance its innovative AI-driven platform that is transforming how companies gather consumer insights. Notably, retail giant Amazon and popular yogurt brand Chobani have already adopted Strella’s AI interview technology to refine their customer research efforts. By harnessing the power of artificial intelligence, Strella aims to provide businesses with deeper and more actionable insights into consumer behavior. This strategic move not only signals a growing interest in AI solutions for market research but also positions Strella as a key player in the industry as it continues to expand its capabilities and client base.