Amazon and Chobani Embrace Strella's AI for Enhanced Customer Insights with $14M Boost

2025-10-16 · VentureBeat AI · Original

In an exciting development for the tech and food industries, Strella has secured $14 million in Series A funding to enhance its innovative AI-driven customer research platform. This funding round, led by Bessemer Venture Partners with contributions from Decibel Partners and Bain Future Back Ventures, comes just a year after the startup emerged from stealth mode. Notably, industry giants Amazon and Chobani are already leveraging Strella's AI interview technology to gather valuable insights from customers. This strategic move highlights a growing trend among companies looking to harness the power of artificial intelligence for improved consumer understanding. As Strella accelerates its growth, the startup aims to revolutionize how brands interact with their audiences, offering deeper analytics and data-driven decision-making capabilities. With this substantial financial backing, Strella is poised to expand its offerings and solidify its position as a leader in the customer research space.